"new, further developed types of media never replace the existing modes of media and their usage patterns. Instead, a convergence takes place in their field, leading to a different way and field of use for these older forms." Wolfgang Riepl
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American Eagle Outfitters identified a steady stream of revenue coming in from Japan through their website. before heavily investing in this market, they wanted to get a better handle on their customer...
After leaving the advertising scene for years, Aramis wanted to revisit the possibilities. Turning to Seed, they were able to explore their potential in a full-fledged branding campaign from print to broadcast.
